Welcome to Ithira Kenya

About Us

Ithira is a treasure-trove of African fashion – a retail store solely devoted to highlighting the latest and very best in contemporary East African wear collections. Created as a place where fashion is a lifestyle and a haven of personal choice, Ithira will naturally appeal to the woman and man of today’s Africa.

Why Choose Us

Made in Africa. Worn Everywhere.

Join us as we reimagine what it means to dress boldly, beautifully, and with purpose.

From our founder

Waithira Mwangi

Welcome, and thank you for visiting our website!
We’re truly grateful for your support—it means the world to us.

At Ithira, we take pride in working with a skilled team based right here in Kenya to bring you high-quality garments that feel as good as they look. Every piece is thoughtfully designed and crafted with care, from concept to closet, to inspire confidence and joy in every moment—whether you're dressing for work, a special occasion, or simply embracing your everyday magic.